Julie Dawson

Julie Dawson specialise in creating the ultimate in luxurious handbags with a strong focus on ecological responsibility.

The web site needed to not only show case the handbags but provide highlight the importance of the environmental work, especially around the use of materials in their work. The overall style of the site has been kept quite neutral to allow the photos of the handbags to take the focus and each handbag has been set up so different types of photo can be added and used is specific ways.

Due to the changing nature of the hand bag styles that Julie Dawson produces it was important that the site could be easily maintained and that products could be easily added and categorised. Specific focus was placed on providing interfaces for staff at Julie Dawson to add products without the need to include all details immediately. Products can be placed in multiple categories and are automatically displayed accordingly. Automatic image manipulation makes adding product photos a simple process for staff and the different types of photo are automatically displayed where they are required at the correct sizes (e.g. front page slideshow, product thumbnails, product full size images).

A secure area for retailers has been included to allow retailers of Julie Dawson handbags access to specific information such as price lists, branding information, videos and catalogues.